College Landscape.

The athletics world today is filled with students and coaches who have lived a lifetime of conflicting messages. They don’t know who they are, aren’t sure what they stand for, or what a true North looks like—and the results show up in the classroom, on the field, and in the world around us.

The LIFT Difference

We think there’s a better way forward.

LIFT was purposefully built to enable teams to UNDERSTAND and DEVELOP the CHARACTER of everyone (coaches and players) in their program, MAXIMIZE PERFORMANCE on and off the field, and empower those players and coaches to CREATE POSITIVE CHANGE in the world.

We achieve this through:

A unique training system:
1. Character and strength assessments
2. Elite-level instructional development tailored to each team
3. Stepped training guide for four-year athlete growth and development
4. Phone-a-friend coach advisory service throughout the year
Train-the-Trainers instructional development
Annual reviews with athletic directors, coaches, and teams (if needed)